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Tinies begins inspirational journey

Childcare recruitment company Tinies Childcare has launched its Inspiring a Future in Childcare campaign to try and address the “significant recruitment challenges” the sector faces.

Director Amanda Coxen said the introduction in 2014 of the now amended requirement for grade C at GCSE for Maths and English for L3 qualified childcarers had an immediate and significant impact, with colleges shutting down courses and nurseries struggling to fill vacancies. “Since 2014 we have noticed a significant drop in the number of qualified childcarers registering for work, which affects both permanent, as well as temporary recruitment,” said Coxen, adding that the sector is still suffering the effects of the 2014 policy.

“Nurseries are calling us daily because they haven’t got enough staff to meet their ratios. Something has to be done to…encourage more people to become childcarers. Therefore Tinies, with the support of a number of key players in the industry, is launching our Inspiring A Future In Childcare campaign.”

The campaign aims to raise awareness of jobs in the sector, in the hope that it will attract more people in. “We will be targeting youngsters who are still in school and are considering their career options,” said Coxen. “We will also be looking for support in providing more work-based experiences for students. The industry needs clearer, defined career paths and greater focus on work-based learning such as work experience, which can be offered to students considering a career in the industry.”

Tinies launched the campaign in the wake of the Westminster Education Forum’s seminar on Key Issues for Early Years in the spring at which work-based learning was a hot topic. So far it has garnered the backing of the DfE, the Career Development Institute, the Education & Employers Charity and a number of early-years sector bodies. To get involved visit

Article taken from Issue 6 of Early Years Childcarer magazine.